Module 1

# Foundations of List Building

This module gives members a strong foundation before they move into traffic, follow-up, and monetization.

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## Module Overview

- Lesson 1 — What List Building Really Is
- Lesson 2 — Why Every Business Needs a List
- Lesson 3 — The Basic Funnel Structure
- Lesson 4 — Common Mistakes to Avoid

Lesson 1

### What List Building Really Is

Explain the purpose of building a responsive list and why ownership of your audience matters.

Lesson 2

### Why Every Business Needs a List

Teach how email supports visibility, follow-up, authority, and revenue over time.

Lesson 3

### The Basic Funnel Structure

Show the simple path: opt-in page, thank you page, sales page, and members area.

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## Member Resources

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